What is Black Friday?

Black Friday is a relatively new phenomenon in the UK but it actually dates back to 1952 in the U.S. Since then, the day after Thanksgiving has been recognised as the first day of the Christmas shopping season and a real red-letter day for savvy shoppers looking to take advantage of one-off bargain deals.

It may have taken us 51 years to catch up but Black Friday has taken British shops by storm since it hit the UK in 2013. With more and more British retailers slashing prices on the season’s most wanted items, anticipation has become increasingly feverish, leading to headline-grabbing pandemonium on shop floors across the country. With more and more shoppers hoping to grab the best Black Friday deals, this year look set to be more manic than ever.

When is Black Friday?

Black Friday is the first day after the Thanksgiving holiday in the U.S, which means Friday 24th November is the date you need to circle on your calendar if you want to bag this year’s best Black Friday offers.

Why did the day after Thanksgiving become the biggest shopping date of the year? In some ways, it was an organic development – Americans took advantage of the Thanksgiving holiday to embark on their Christmas shopping and retailers responded by competing to offer the best prices. The result? A day of frenzied shopping and plenty of bargains.

How to get the best deals?

We've spent hours and hours pouring over all of our stock, looking at each and every individual item seeing what sells best and what could do with a helping hand. We thought about what best price we could make every single item we have.... we thought about this, and then we decided NO! we'll simply slash prices across the whole website department by department. Because we are always committed to giving you the best prices possible! 

We're starting Black Friday this year at 2pm GMT on Wednesday 22nd and running it all the way up to midnight! That's 16 hours of frenzied clicking, shopping for your miniatures.

Cyber Monday, just three days later, is the online equivalent of Black Friday and offers an amazing opportunity to pick up some great deals across the whole website, we won't fill you in yet on what kind of deals are going to happen... but rest assure, we've got a few plans up our sleeves! If you’re looking for Cyber Monday offers, 2017 is set to be our biggest and best discount day ever!

Black Friday deals… without the crowds!

Nobody likes all those crowded streets and crowded shops; it's confusing, it's hard work, and quite  frankly... it's dangerous out there ;-)! Shopping on our website is easy, from your desktop PC, your laptop, your tablet or even your phone... we have you covered!

We've been working hard behind the scenes for weeks to ensure that the site is quick loading and smooth as possible, nobody likes waiting, especially when there's no real queues! 

Preparing for Black Friday

We want to keep you in the know as much as possible about Black Friday, which is why if you're subscribed to our newsletter, you'll receive a  couple that week... just to let you know about Black Friday... and maybe a sneak of what deals we've got in store for you. 

Or maybe keep an eye on our main page... time is ticking down :P

We’re here to make your life easier

We're aiming to have the best Black Friday yet... so we've done our best to speed up the website, to ease the way the site runs and functions and we're on hand all day to ensure that if you need help, we're there for you. We're providing support via live chat, email and by phone. We're never far away so if you do need help... you'll get it. 

We're ready to ship out your orders as soon as we receive them. We're working just as hard as you to ensure your miniatures are with you as soon as possible.

Finally, don’t despair if you miss the best Black Friday deals, head back here three days later and you’ll find even more amazing offers. Cyber Monday 2017 promises to be bigger and better than ever so make sure you swing by and grab an early bargain...